Hair Care Business Plan

hair care

Executive Review of Hair care Accents

Hair care Accents:

Salons can increase revenue by over 100% by simply selling items within their salon, yet only 10% of salons retail fashion jewellery and add-ons. Wouldn’t it’s great if salons may go to 1 company to obtain the items, display systems, and academic courses required to become a highly effective store of favor jewellery and add-ons? Hair care Accents makes this concept a real possibility. We wholesale fashion jewellery and add-ons to salons, in addition to give them the display systems and academic services required to transform their salon right into a full service fashion entity. Most hair stylists see themselves as simply hair blades, while their customers view them because the style experts. By educating stylists on their own role like a style consultant, hair stylists can certainly add fashion jewellery and accessory selling for their salon services, and consequently increase monthly revenue by astounding amounts.

Purpose Statement:

“Haircare Accents is really a stylish, fresh wholesaler / retailer of affordable fashion jewellery and add-ons to salons. Because we’re in sync using the pulse from the fashion industry, we offer our accounts using the latest and many popular merchandise. We goal to become the regional leader by supplying great items in the right prices. Our goal is moderate growth and annual profitability, by bring beautiful add-ons towards the North American.”

Items and Services:

Hair care Accents may be the only wholesaler / retailer of favor jewellery and add-ons that service salons having a three-pronged system of supplying the items, display systems and academic courses must be a highly effective store. We provide that latest and many current fashion add-ons at very economical prices.

Marketing and purchasers Strategy:

Hair care Accents distinguishes itself using their company wholesale suppliers by concentrates on wholesaling to salons and serving their specific needs. We provide multi-funnel service by means of industry events, an internet site, in-salon showings, a Dallas showroom, and make contact with ordering. (See Marketing Section)


You will find many wholesale suppliers of favor jewellery and add-ons in U . s . States, but you will find merely a handful that decide to target Salons. We’re the 2nd biggest wholesaler / retailer of favor jewellery and add-ons to Salons within the North American, and also the that focuses particularly on salons (the salon market is a $50 billion annually industry). (See Competition Section)


Hair care Accents continues to be growing revenue by over 30% for in each one of the past 4 years without adding more sales affiliates. With the addition of sales affiliates to higher serve new and existing clients, Hair care Accents needs to improve Sales Revenue to $466,210 in 2004, $1,504,550 in 2005, and $3,645,500 in the year 2006 with internet profits rising to $27,848 in 2004, $291,277 in 2005, and $930,362 in the year 2006.

Purpose Statement

“Haircare Accents is really a stylish, fresh wholesaler / retailer of affordable fashion jewellery and add-ons to salons. Because we’re in sync using the pulse from the fashion industry, we offer our accounts using the latest and many popular merchandise. We goal to become the regional leader by supplying great items in the right prices. Our goal is moderate growth and annual profitability, by bring beautiful add-ons towards the North American.”


The goals of Hair care Accents:

-Being the regional leader of favor jewellery and add-ons.

-To grow our clientele through the Western U . s . States.

-To supply things to look for.

-To distinguish Hair care Accents through our three-pronged delivery system of merchandise, display systems, and academic services to salons.

Business Description

Hair care Accents is really a Washington based company that gives Salons with fashion jewellery and add-ons, display systems, and academic services through the Western U . s . States. Hair care Accents may be the only North American Wholesaler / retailer that concentrates on supplying salons using the merchandise, display systems, and academic services required to improve their profits, add customer support, and add beauty for their salon through ornament selling. We all do this by providing a multitude of the most recent fashion jewellery, hair add-ons, handbags, shades and much more to become offered in salons. We provide a complete collection of shelves, shows, and supplies required to display then sell the items. Furthermore, we offer salons with educational classes on a number of subjects including: using hair add-ons in up-do’s, how you can effectively display merchandise, and the skill of effective selling. This three-pronged system is the reason why Hair care Accents work. Salons arrived at us to purchase add-ons they stick with us because we enable them to improve their sales from the add-ons by providing display systems and academic services.

Business History

Hair care Accents was began in 1982 by Arthur and Alice Andrews in Laramie, Wyoming. As proprietors of Hair Mechanics Warehouse, an elegance and barber supply distributorship, they saw a significant requirement for a way accessory wholesaler / retailer to focus on salons. Up to that time, most salons only retailed shampoo, conditioner, and related hair items. They required this chance to spread out Hair care Accents, a wholesaler / retailer of favor jewellery and hair add-ons. Using the connections they’d using their beauty supply distributorship, Alice started to on 100s of accounts throughout Wyoming in which the add-ons grew to become extremely popular. In 1996, after selling their beauty supply distributorship, the Andrews’s gone to live in Eastern Washington Condition. Alice Andrews started going after Hair care Accents full-time. The organization broadened towards the three-condition territory of Eastern Washington, Idaho, and Wyoming, because the recognition and status of Hair care Accents increased. In 1999, Hair care Accents partnered with Off-shore Beauty (the biggest Beauty Supply Distributorship within the Western U.S.) to demonstrate in their Dallas and Tigard shows. These shows opened up many doorways for Hair care Accents and began a time of rapid growth. With attendance in the Dallas show reaching over 9,000 hair stylists and also the Tigard Show over 6,000 hair stylists, Hair care was uncovered to 1000’s of recent clients. In 2000, Arthur Andrews also started to operate full-time for Hair care Accents.

Hair care Accents presently has 1000’s of accounts inside a twelve condition area maintained by four full-time and something part-time worker. They’ve show contracts with Off-shore Beauty, Worldwide Salon Expos, Hair Mechanics Warehouse, Washington Association of Cosmetology, Or Association of Cosmetology, Las Vegan Hair and Nail Expo, and much more. They attend over 15 salon industry events annually, with product sales calculating around $8,000 per show. We hold our very own educational/purchasing shows in Spokane, WA and Wyoming yearly and can contain the first Dallas Show this fall. Our accounts will also be maintained through salon visits and make contact with orders. In 2004, Hair care Accents began 2012 by opening their first Dallas Showroom and website by having an online catalog world wide web.Hair

The workers of Hair care Accents possess a combined fifty-one years experience of the hairdressing industry, yet we’re constantly learning and growing to suit the requirements of our salons. We’re well situated to make use of the many possibilities within this $50 billion plus annual U.S. industry.


Fashion Items:

Hair care Accents serves salons via a three-pronged system. We offer our clients with fashion jewellery and hair add-ons which are both retailed within the salons in addition to utilized in hairstyling.

To be able to provide our clients using the latest fashion jewellery and add-ons, we dedicate a lot of our time for you to studying national and worldwide the latest fashions. By attending fashion shows in La and Vegas every year, we are able to know in advance what would be the popular styles and colors in the future. We have wonderful associations with this suppliers, to ensure that they are able to advise us on which is going to be popular for that approaching seasons.

Display Systems:

Through the years, we have found that salon with stylish shows sell much more add-ons than individuals who don’t. That’s why we would like our salons to make use of shows for his or her accessory selling. To be able to provide our salons with affordable, yet stylish shelves and shows, we purchase them in large quantities from the manufacturer, then sell them in a low margin. This enables clients to improve the standard of the display in an affordable cost. Consequently, our clients sell more add-ons, and re-order more. It produces victory-win relationship.

Educational Services:

Through the years, we’ve also found that hair stylists like to learn. Hairstyling, similar to the fashion industry, is definitely an ever-altering world, and to be able to maintain it, you have to discover the latest trends. Previously, we accustomed to simply have cash and carry merchandise shows. While admission was free, attendance at these shows was really low. We added educational courses to the shows, teaching hair stylists concerning the up-coming the latest fashions in addition to using our hair add-ons to produce new styles on their own clients. Despite the fact that we billed admission for that educational show, our attendance was undoubtedly greater because of the perceived worth of the brand new shows. They loved to learn to use our items contributing to the most popular new trends. Now we all do educational shows yearly in Spokane, WA and Wyoming, and can start our first Dallas show this fall. We’ve also broadened our courses to incorporate areas regarding how to become effective merchants by teaching business tips and abilities. In 2005, we’ll provide in-salon courses, where we’ll train salon proprietors in addition to their employees using, sell, and display our merchandise within their salons. We’re devoted to helping our clients become educated regarding how to be much better hair stylists and business owners.

Industry Analysis

Salon Selling and Services increasing:

In 1996, the U.S. salon industry had gross retail and repair sales well over $40 billion dollars. It’s expected this amount is going to be over $50 billion through the finish of the year. It is really an industry with enormous growth, yet you will find only a number of wholesale suppliers of favor jewellery and add-ons that cater particularly to salons. In which the true growth is based on our industry is incorporated in the retail aspect. Nearly all salons (85 to 90 %) only retail shampoo and related items (Good examples: Conditioner, Hairspray, Nail Polish, Cosmetics, etc). Many haven’t even considered selling fashion add-ons or don’t know how to pull off it. Yet nearly all our new customers who introduce fashion add-ons within their salons have outstanding success. The important thing for all of us to develop within this industry is to buy our title and items available towards the hair stylists. We all do this by attending numerous true shows every year.

Competitive Atmosphere:

You will find many wholesale suppliers of favor jewellery and add-ons in U . s . States, but you will find merely a handful that decide to target Salons. Rather most target clothing and jewellery stores who buy in bigger amounts. Since many of these wholesale suppliers require minimum orders and bulk purchasing, salons are not able to buy in small amounts, and for that reason they do not buy fashion add-ons for resale. By employed in the Salon industry for several years, we’ve become to know our clientele. Hair stylists prefer to have the ability to buy more compact amounts of every style, rather than twelve of every style. Where lots of wholesale suppliers check this out like a hassle, we had it as being an chance. We break bulk for the clients, and in exchange they’re buying a sizable range of merchandise. By concentrating on their wants and needs, we’ve discovered a business with enormous potential. Actually, we’ve end up being the second biggest wholesaler / retailer of favor add-ons to salons within the North American, and also the only wholesaler / retailer that gives educational services. We’ve also broadened to market in Utah, Nevada, Arizona, California, and Texas. We intend to attend the biggest trade event in the market in Chicago the coming year. (For additional info on our competition, please visit your competition section.)

Obstacles to Entry:

The expense associated with entry into our industry are really relatively low, just investment in to the inventory, but you will find numerous other obstacles. The primary barrier is having the ability to find clients. Hair night stands typically don’t like to become contacted while working, but rather would rather conduct purchasing business on their own off time. This could allow it to be hard for somebody that doesn’t curently have connections towards the industry to locate new customers. The easiest method to meet new customers is as simple as attending hairstylist industry events. At these shows, we are able to meet 1000’s of hair stylists in a couple of days. Actually the Vegas Hair and Nail Expo draws over 30,000 hair stylists. We’ve special contracts to complete these industry events, because we’ve associations using the marketers plus they gave us contracts to complete their shows. It might be very hard for somebody outdoors the to achieve these contracts.

Another barrier to entry is having the ability to comprehend the hair dressing industry. It’s taken us a long time to obtain an awareness of how the salons operate. For instance, some salons are leased stations salons, where each stylist has their very own space within the salon, in addition to their own selling shelves, where as with a commission salon, the dog owner is the owner of all the retail merchandise and also the stylists are compensated commissions on which they offer. Supplying these various kinds of salons are totally different, which is something an outsider wouldn’t readily understand. It’s also taken us several years to learn how to upgrade on salons. You will find three primary types of salons: Stylish and classy (Fashion Forward Salons, usually more youthful clientele), Family (Adults and children), and Golden Oldie Salons (Senior citizens who make weekly outings to obtain a shampoo set)(see salon category table on-page—). Each style caters to another market, and sells different merchandise.

Another barrier is finding good suppliers and merchandise. Through the years we’ve learned which kind of merchandise works well with each style. Now our clients trust our recommendation on which works very best in their salon. This really is now something that may be rapidly learned by outsiders. We’ve also found suppliers that people can trust and depend on, something which required us a long time to determine.

Long-term Possibilities:

The lengthy-term outlook for the industry is excellent. While specific styles and trends may walk out style, the style market is not going anywhere soon. Furthermore, there’s a salon in each and every small town within the entire U . s . States. Virtually everybody has hair, and requires to have it cut, so hair stylists will be running a business.

The very best 20 % most effective and lucrative salons within the U.S. generate 35-50 % of the revenue from selling, as the average salon creates only 6-12% from selling. This really is one more reason why our lengthy-term outlook is really good. A lot of the salons available don’t presently retail fashion add-ons. What this means is there’s massive expansion potential in to the salons that don’t retail these items. We are able to enable them to become much more lucrative and effective with the addition of more retail for their salon.

Marketing Strategy:

Hair care Accents differentiates itself from the rivals by concentrating on supplying salons a method to improve their profits, add beauty for their salon, and be better hair stylists in addition to business owners. We’ve a long time experience of the Salon Industry and understand the requirements of hairstylists.

Hair care Accents Meets Customer Needs:

We know that hair stylists will vary than store merchants. As “hair artists”, stylists prefer to finds new methods to incorporate hair add-ons to their styles. They do not just sell mementos, they’re style and fashion advisors for their clients, and should be treated as a result. For this reason we do not just sell merchandise. We provide a 3-pronged system and services information that gives hair stylists with the merchandise, materials, and abilities required to end up being the ultimate hairstylist/fashion consultant.

Hair stylists want to handle a wholesaler / retailer that does not only knows the style industry, however the salon industry too. This is exactly what Hair care Accents provides.

Culture of your practice:

Hair care Accents includes a culture centered on education. We know that hair stylists would be the experts within the beauty industry. They advise their customers on which hairstylesOrcolours are flattering in it, and deliver these looks. This evolves rapport of trust between your stylist as well as their clients. We educate hairstylists regarding how to take this relationship one stage further. We train them how not only to style an individual’s hair, however their entire look. What this means is what fashion jewellery and add-ons are flattering too. They are able to help their very own clients discover the most popular and finest merchandise. By providing this full beauty/fashion service, the hairstylist is going to be supplying more customer support within their salon in addition to by generating more profits.

This technique is shipped through educational classes and counseling supplied by Hair care Accents. We train hairstylists using our items, but additionally exactly what the stylish trends are, how you can display then sell the item, and just how to work experts for their clients. Many wholesale suppliers avoid supplying hairstylists declaring their artistic character means they are “bad” business owners. We decide to determine that as artists, hairstylists have client who trust their advice, which puts these questions wonderful business position, they simply require a wholesaler / retailer who offers the educational services to influence them within the right direction. We help hair stylists become better business owners.

Hair/Industry Events:

Hair/Industry events are answer to Hair care Accents marketing strategy. It’s the quickest, simplest, and least costly method to meet new customers. We’ve show contracts with Off-shore Beauty, Worldwide Salon Expos, Hair Mechanics warehouse, Washington Association of Cosmetology, Or Association of Cosmetology, Las Vegan Hair and Nail Expo, and much more. We attend over 15 hair industry events annually, with product sales calculating around $X,000 per show. One show in specific, the San Jose West Coast Show, comes with an attendance well over 20,000 hair stylists. In 2003, we made over $X,000 in a single trip to this show, and expect more sales this season. We’ve our very own educational/purchasing shows in Spokane, WA and Wyoming yearly. We intend to kick-off our first Dallas show this fall. There exists a part-time worker who works a number of our industry events on the commission basis. We intend to hire more sales affiliates this season, to ensure that we are able to attend more shows through the nation. They’re going to have their travel expenses taken care of and can focus on a commission (the industry standard).

Online Catalog:

Our online catalog world wide web.Hair, is really a wholesale only website that provides pictures in our merchandise for the accounts to buy. It’s our the easy way serve our clients that people cannot regularly meet personally with. They are able to look whatsoever in our merchandise and order from the website or they are able to result in the order by telephone.

Dallas Showroom:

In The month of january 2004, Hair care Accents open a Dallas Cash and Carry showroom within the Northern Passage Building in Dallas. It’s a place where our North American clients may come to personally to determine our merchandise and obtain advice. Within the showroom, they get one-on-one attention to discover our items and just how to make use ofOrmarket them. It has been perfectly received, and increasingly more clients start using the showroom. Stacey Williams, our mind of promoting, runs the Dallas Showroom. She’s another full-time worker, Josanna Herman. We intend to expand our showroom procedures this season by employing an administrative assistant and 2 employees to process and pack orders for shipping.

In-Salon Visits:

Many salons prefer that people visit them in salon by appointment. Arthur and Alice Andrews travel around Wyoming, Idaho, Or, and Eastern Washington contacting our greatest accounts personally. We bring the item for them within their salon. By doing this they are able to see the items personally and obtain advice from Arthur and Alice. We intend to expand our sales people this season, to be able to convey more sales affiliates in the area supplying salons. They are effective on the 10% commission basis.

Direct Mailing:

We unsolicited mail small flyers to salons within the North American showing our merchandise and services. It lists our website and showroom directions. We’ve had some success prospecting new customers by doing this.


Hair care Accents is while developing a private-label brand known as Floralities for the merchandise. The title Floralities is really a experience Victorian charm along with the essence of the blooming flower. It’s fresh and stylish, yet with classic beauty. The Floralities brand is while being trademarked. It will likely be found both on the merchandise and also the display systems. Floralities add-ons are only offered in salons. This can create brand recognition for the items which will draw people in to the salons. This is an additional advantage Hair care Accents gives its clients.

Sun river’s Position in the area:

We simply moved in to the Dallas/Tigard market four years back, and already we’re the amount two wholesaler / retailer of favor jewellery and add-ons to salons within the North American. We’re number 1 in Wyoming, Idaho, and Eastern Washington. We’ve had steady growth through the years, with our new expansions of the Dallas showroom plus an online catalog, we are able to only hope to keep growing all around the West Coast and much more.

Market Description

Hair care Accents works within the Western U . s . States. While nearly all our clientele is within Washington, Or, Idaho, and Wyoming, we have clients in California, Wyoming, Nevada, Utah, Arizona, Alaska and Texas. We’ve more than one 1000 accounts during these states that people service though industry events, in salon visits, phone orders, a Dallas Showroom, as well as an online catalog.

Target clients:

In the end will have some boutiques and shops that people target, most and concentrate in our clientele is salons.

Salons could be damaged in to the following outline:

I. The Salon Industry

A. Barber Shops

B. Salons (concentrate on hairstyling, retail quietly)

1. Leased Station Salons

a. where stylists rent their station and could retail in their own individual station b. They’re often the cheapest volume merchants.

2. Commission Salons

a. Stylists are compensated a commission salary for his or her services. They might be compensated commissions for retail items. Retail product bought by owner.)

b. They’re often the greatest volume merchants inside a salon format.

3. Chain Salons

a. where stylists are compensated per hour wage. They might be compensated commissions for retail items offered. (Retail items bought by owner.)

b. They’re typically medium volume merchants.

C. Beauty Supply/Salon (concentrate on retail, hairstyling quietly.)

a. commission or wage compensated sales affiliates.

b. Those are the greatest volume merchants in the market.

D. Nail Salons

a. Are available in exactly the same format as salons.

b. Typically lower volume merchants than salons.

E. Tanning Salons

a. Usually with hourly wage compensated employees.

b. Good merchants of shades, foot rings, and anklets.

F. Spas

a. Usually hourly wage compensated employees

b. Strong merchants of greater finish jewellery.

Design for the Salons

I. Salons

A. Fashion Forward Salons

1. Typically in cities and college cities.

2. Target Clients are 18-45 years of age women.

3. Average Haircut $30.00 or more

4. Salons Items of preference: Mattress Mind, Aveda, and Sebastian

B. Family Salon

1. In small cities and suburban areas

2. Target Clients are families

3. Average Adult haircut $15.00 or more

4. Salon Product of preference: Paul Mitchell and Matrix

C. Golden Oldie Salon

1. Small cities, Suburban areas, and Retirement Towns

2. Target Clients: 55 and older ladies who get shampoo sets.

3. Average Haircut: $15.00 or more

4. Salon Product of preference: Apple Pectin and Lamaur

Market Readiness:

We carried out market research of 376 hair stylists in a recent Tigard Hair Show. This survey demonstrated the next:

91% in our clients still retail our merchandise78% will appear at our new website

21% intend to visit our new showroom (this really is low since the showroom is 3 several hours from Tigard)

64% of people that hadn’t ever met us will be selling our merchandise

52% in our new customers didn’t know about or how to locate fashion add-ons to market within their salons. 100% of hair stylists interviewed could be interested with techniques of enhancing their salon profits.

Proper Possibilities:

Since you will find 1000’s of salons within the Western U . s . States that don’t learn about or how to locate fashion add-ons to market within their salon, and almost all hair stylists are curious about how you can increase profits within their salon, implies that there’s huge market possibility to increase our quantity of clients. Presently we attract new clients through industry events, our website, and person to person, but we intend to start advertising in hairdressing trade magazines too.


Indirect Rivals of Hair care Accents is visible just like any entity that sells fashion jewellery and add-ons. This may be Claires, Icings, as well as Nordstrom. For this reason we make certain to help keep our prices low enough our salons can retail our merchandise at prices competitive and lots of occasions less than these merchants.

Primary Competition:

Direct Rivals for all of us are fashion jewellery wholesale suppliers that focus on salons. Within the Western U . s . States, our major competitor is Noble and Wulf. They’ve been wholesaling fashion jewellery from Dallas for several years. Those are the number 1 wholesaler / retailer of favor jewellery and add-ons to salons within the North American. Yet they don’t focus particularly to salons. Nearly all their clients are to stores.

Another competition within the Western U.S. is Chars of Laguna. Char’s sells top end Austrian Very jewellery to stores and Salons mainly in California, but additionally includes a presence within the Northwest.

Advantages Over Competition:

– Salons are our focus, were our rivals caters first of all to stores, and next to salons.

-Our employees are very familiar with a combined fifty-one years experience of the Salon Industry between our five employees.

-We feature the most recent and many current trends.

-Shelves and shows are supplied for the clients.

– Educational services are supplied to the clients concerning the latest trends, using our items in hairstyling, and just how to become a effective store.

-We’re a multi-funnel wholesaler / retailer offering industry events, phone ordering, in-salon showings, a web-based catalog, along with a Dallas Showroom.

Competition Comparison of Services:

Hair care Accents Noble and Wulf Chars of Laguna

Sells to Salons:

Concentrate on Salons:Yes No No

Sells Hair Clips:Yes Yes No

Sells Shows:Yes No No

Dallas Showroom:Yes Yes No

Website:Yes Yes No

Provides Educational Shows: Yes No No

Does in-Salon Showings:Yes No No

Top quality Line Soon No Yes


The main of Hair care Accents procedures is our three-pronged system and services information. To completely employ the machine, we use multi-channels and services information for everyone our clients. Industry events, in-salon visits, an internet site, a Dallas Showroom, and make contact with ordering from the channels of procedures. To be able to service these channels, Hair care Accents includes a warehouse in Eastern Washington Condition, where land is affordable. We have a leased facility in Dallas that works as a showroom and shipping headquarters.

Hair care Warehouse:

Our warehouse is situated in Middleton, Washington. Being centrally situated to the core metropolitan areas of clients, Middleton is really a proper place for our headquarters. It’s three hrs from Dallas, four hrs from Tigard, an hour or so from Spokane, and 6 hrs from Boise. This will make is simple for Arthur and Alice Andrews to commute to shows as well as in-Salon visits during these metropolitan areas. Furthermore, Middleton has really low property prices, which permitted Hair care to get the property in a really low cost. To be the headquarters of Hair care Accents, nearly all inventory is saved here. Presently two full-time and something part-time employees calculates of Middleton.

Dallas Showroom:

In The month of january 2004, Hair care Accents opened up their Dallas Showroom inside a refurbished building situated between downtown and also the U-District. We chose this location since it was centrally situated for clients originating from both Southern and northern Dallas and also the rent is very reasonable. Presently there exists a lease through August 2004. The showroom works as a spot for our Dallas clients in the future and examineOrbuy merchandise and shows personally. It’s also where our website and make contact with orders are shipped from. Presently you will find two full-time employees employed in the showroom. The showroom has opened up with excellent success. Many clients have started to shop the shop frequently, also it serves along with the shipping center in our organization.

Merchandise Procedures:

Presently, Hair care Accents turns over its inventory twelve occasions annually. Our prime degree of turnover is vital, since it is the style industry. Styles possess a relatively short lifetime, which is the reason why we have to remain on surface of trends. Due to this, we must have very good vendor relations. A year years finding our providers. We’ve established strong associations with this current providers that provide us versatility and reliability, which enables us to reorder rapidly around the most popular merchandise. The associations also have provided us with some exclusive distribution privileges. Yet to locate better still providers, will also be considering sourcing from providers abroad. We’ve intends to attend purchasing shows in Korea and Mexico later this season.

Since we are wholesale and it has were built with a limited staff, we’ve never implemented an intricate inventory control system. Yet using the rapid growth we are going through, we’re within the processing of buying a barcode checking system that will permit us to trace all the inventory which goes through the organization. This technique may also help would be to track sales trends and knowledge.

Display System Procedures:

Through the years, we’ve found that Salons with effective display systems sell much more add-ons, than salons that don’t, yet a number of our accounts would not go near fixture stores to purchase shows. They stated the shows were too costly, also it was an excessive amount of an inconvenience to obtain the right shows. It was whenever we recognized that people required to start delivering our clients with affordable display systems. Presently, Hair care Accents provides our clients using the chance to purchase a large range of shows for his or her salon. We purchase them in large quantities from the manufacturer that designs them particularly for the merchandise. This relationship enables us to purchase personalized shows in a really low cost, which we target our accounts in a low profit margin. We’re not attempting to make an enormous profit around the shows we are attempting to make certain our accounts rely on them. If they’re too costly, they won’t purchase them. By looking into making them affordable, we’re covering that many in our accounts tends to buy them, and consequently, they’ll sell more add-ons.

Educational Services Procedures:

We recognized in early stages that hair stylists desire educational shows. Our first shows centered on the artistic utilization of our add-ons. We contracted having a professional platform artist (professional hairstylist) to train the program. The success was great. Not just was our attendance greater than our previous non-educational shows, but people also bought more merchandise having seen the creative how to operate the add-ons. Now our educational shows offer artistic information, fashion information and business tips. We discover this package of educational services helps you to transform our clients from somebody that just cuts hair, to some style and fashion expert. They gain confidence with these educational shows, and be more efficient stylists and business owners. We presently hold shows yearly in Wyoming and Spokane, and can have our first Dallas show this fall. Since we contract with platform artists, they offer the required the equipment to train the shows. Our employees train the style and business portion.

In 2005, Hair care Accents also intend to come from-Salon educational shows. These shows is going to be trained by our sales people, and they’ll help educate the salon proprietors as well as their employees using our items, stick to the latest the latest fashions, and become a far more effective store.

Problems Addressed:

The primary trouble with Hair care Accents’ procedures is our income. We will always be internally funded. Because of this, we’ve needed to become more conservative with this funds. It has triggered us to help keep a more compact inventory and limited quantity of staff. Presently our quantity of clients has outgrown our small staff’s ability to serve them. Plus we’ve been asked to demonstrate at more industry events than we presently possess the staff for. Because of our connections and growing clientele, Hair care Accents intends to hire more sales agents in addition to administrative assistant and shipping specialists. We’re feeling that when these new employees join we, we’ll have the ability to attend more industry events, due more in salon showings, attract business to the website and consequently, grow in a much greater rate. To be able to accomplish this expansion plan, Hair care intends to seek investment capital to assist finance these efforts.


Key Employees:

Alice Andrews, Leader. Alice Andrews has labored within the Salon industry because the mid-1960’s when her parents opened up Beauty and Barber Supply. Within the late 1970’s, she and her husband opened up Hair Mechanics Warehouse in Laramie, Wyoming. She labored for Hair Mechanics full-here we are at 5 years before founding Hair care Accents in 1982. Within the mid-1980’s, the Andrews’s offered Hair Mechanics Warehouse. Alice ongoing to operate Hair care Accents part-time as she began for Large Mountain Salon Consultants like a sales person. Alice labored for Large Mountain Salon Consultants for eleven years, generating recognition because the top sales person each year. After moving to Eastern Washington, Alice began employed by Hair care Accents full-time as Leader. Her sales experience and industry understanding make her a giant as Leader.

Arthur Andrews, Vice-Leader of Procedures. Arthur Andrews started employed in the Salon Industry within the late 1970’s as he and Alice Andrews opened up Hair Mechanics Warehouse. After possessing the distributorship for eight years he and Alice Andrews offered Hair Mechanics Warehouse within the mid-1980’s. He remained on like a sales person and Vice-leader of Sales. In the eleven years as Vice-Leader of Sales, Arthur was always the very best-grossing sales person at Hair Mechanics Warehouse. Also, he won numerous manufacturer honours from companies for example: Scruples, Nucleic A, and Sunglitz. Arthur found work with Hair care Accents in 2000, and purchasers have risen astonishingly since his arrival. His experience of Sales and Distributorship procedures makes him a great Vice-leader of Procedures.

Stacey Williams, Vice-Leader of promoting

Stacey has existed the Salon Industry since birth. She started working industry events for Hair care Accents at 13. She’s presently a Senior Honors Student in the College of Washington Business School having a concentrate marketing. Stacey started employed by Hair care Accents full-time in fall 2001. She runs the Dallas Showroom and company website. Stacey adds a brand new, youthful perspective towards the business. Plus her education in Marketing in the College of Washington makes her a great Vice-Leader of promoting.

Vice-Leader of Finance, To Become Selected: In Fall 2004, Hair care Accents intends to give a third key management position of Vice-Leader of Finance. This individual is going to be selected according to the amount and experience of finance and accounting.


Additionally towards the above employees, Hair care Accents has one full-time sales person along with a part-time sales person. Yet using the rapid development of Hair care Accents, we intend to hire more sales affiliates, an administrative assistant, and packing specialists this season. The organization also uses a multitude of consultants for legal, accounting, fashion and style.

Advisory Board:

Hair care Accents is while developing our advisory board. We’ve already guaranteed two hair stylists as well as an Advertising Creative Director for everyone on the Advisory Board.

Management Structure:

Leader Alice Andrews is involved in most aspects during the day-to-day procedures of Hair care Accents. She works carefully using the Vice-Presidents to aid activities that they’ve specific responsibility. Each Vice-Leader is offered a large amount of decision-making authority within their section of the organization.

Because the organization includes a strong focus on customer support, we all know our staff should be highly motivated to provide this higher level of customer support. Therefore Hair care Accents has implemented an income discussing plan. Each sales person will be part of .5% from the profits within the annual goal every year. This lines up the interests in our employees using the interests of the organization.

Community Participation

Hair care Accents view its community because the Salon community generally. That’s why Hair care Accents props up Salon industry with donations towards the Washington Condition Cosmetology Association and Or Condition Cosmetology Association. Both of these organizations promote advancing education of hairstylists in addition to supplying competitive contests for hairdressing students. These Cosmetology associations promote excellence in hairdressing, which is the reason why we decide to aid these non-profit organizations.

Development, Key events, and Expansion

Lengthy-Term Goals:

Hair care Accents intends to grow continuously within the next 5 years, becoming the biggest wholesaler / retailer of favor jewellery and add-ons to salons within the Western U . s . States. You want to give a high degree of customer support to the clients through our triple pronged system and services information. Another goal is perfect for our brand Floralities to achieve strong brand recognition like a type of stylish, fresh fashion add-ons.

Technique for Achieving Goals:

To do this, Hair care Accents intends to increase our staff to incorporate sales affiliates in most in our region’s major metropolitan areas including: Dallas, Tigard, Spokane, Boise, Missoula, Salt Lake City, Vegas, Phoenix, Bay Area, and San Jose. This won’t be a dangerous expansion, because the sales affiliates is going to be compensated on commission.

We intend to achieve our expansion goal by utilizing our new sales pressure to go to more industry events every year. This can lead to a rise in website and make contact with order sales. To be able to serve the web site and make contact with orders, Hair care intends to hire an administrative assistant and order packing specialists.

To be able to keep our customer support levels high, we’ll administer in-depth training to our new sales affiliates. Additionally, Hair care Accents’ profit discussing plan keeps sales affiliates more motivated to supply things to look for. We intend to keep our cultural base of your practice alive within our company. Which means that we’ll only hire very gifted platform artists for the educational shows. We’ll also keep current around the latest fashion information and trends by attending fashion shows.

To be able to achieve strong brand recognition for the accessory line Floralities, we intend to use creative packaging and shows. We intend to keep on the top from the latest the latest fashions, only using probably the most stylish add-ons for the Floralities line. Lastly we intend to implement a marketing plan to obtain the Floralities title available towards the public.


Hair care Accents continues to be growing revenue by over 30% for in each one of the past 4 years without adding more sales affiliates. We intend to expand our staff to incorporate more sales affiliates and staff employees this season. To be able to project sales for the following 3 years using the broadened staff, we used historic financials and applied these to a bigger staff. For instance, with increased sales affiliates, we are able to increase the amount of industry events we attend, quantity of salons we visit, etc. This could be observed in the Sales Forecasts portion of the appendix.

The chart below demonstrates the forecasted sales revenues by having an broadened staff, for the following 3 years. It’s divided up by quarter.

We used historic data to project exactly what the expenses could be by having an broadened staff. These expenses derive from sales affiliates focusing on commissions, and taking advantage of a number of our existing facilities. Here are charts illustrating our forecasted gross profit and internet profit after taxes:



Ths issue blocking Hair care Accents’ growth is enough capital to employ more employees, increase inventory, and attend more industry events. Hair care already has 1000’s of clients inside a twelve condition area. They have loyal providers. There is a staff having a combined fifty-one years industry experience. They have a 3-pronged system and services information in position that’s distributed through multi-channels. They’ve all the tough problems solved and may place the new capital to immediate, productive use.

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